Project Background
The Front Door is one of Galway city’s biggest and most popular bars and restaurants. Its customer base ranges from 20-somethings onwards and everyone from locals, professionals students and tourists pass through its doors. With 5 bars spread across 2 floors it somehow manages to maintain an intimate, cosy old pub feel that serves good food during the day and switches to a party vibe that increases as the night goes on Great food and drink cocktails, live music, sport and a 7-night late bar make it one of the most well-loved bars in the city.
The Work
My starting point was to use the existing logo and build several complementary visual identities for the venue accommodating the different aspects: Food menus, cocktail menus, event posters, sports posters. Alongside this I designed entirely separate branding for the Front Doors branded Whiskey Bar Sonny Molloy’s.
Date
2013 – 2016
Skills
Creative Direction
Graphic Design
Concept
![FD-Portfolio_06 The Front Door Jameson Whiskey Special Event promotional A2 posters](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Portfolio_06.jpg)
![FD-Portfolio-2_08 The Front Door Jameson Whiskey Special Event promotional A6 flyers](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Portfolio-2_08.jpg)
![FD-Portfolio-Gin_14 The Front Door Gin menu](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Portfolio-Gin_14.jpg)
![FD-Portfolio-2_18 The Front Door Electric Picnic competition A2 poster and social media graphics](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Portfolio-2_18.jpg)
![FD-Portfolio-Fashion_10 The Front Door Galway Fashion Trail After-Party promotional material](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Portfolio-Fashion_10.jpg)
![FD-Portfolio-Oyster_06 The Front Door Galway Oyster Festival promotional A2 poster and social media graphics](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Portfolio-Oyster_06.jpg)
![FD-Portfolio-Menus_16 The Front Door lunch menu design](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Portfolio-Menus_16.jpg)
![FD-Portfolio-Menus_18 The Front Door lightbox dinner menu design](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Portfolio-Menus_18.jpg)
![FD-Cocktail_08 The Front Door cocktail menu design](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Cocktail_08.jpg)
![FD-Cocktail_10 The Front Door cocktail menu launch designs](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Cocktail_10.jpg)
![front-door-mothers-day_14 The Front Door Mother's Day promotional A2 posters](https://stephenmcguigan.com/wp-content/uploads/2018/08/front-door-mothers-day_14.jpg)
![FD-Portfolio-Kinlay_18 The Front Door promotional A1 poster](https://stephenmcguigan.com/wp-content/uploads/2018/08/FD-Portfolio-Kinlay_18.jpg)
![front-door-gift_20 The Front Door gift vouchers and business cards](https://stephenmcguigan.com/wp-content/uploads/2018/08/front-door-gift_20.jpg)