Scéal Ale

Background

Scéal Ale is a side-project of the mighty Skeff Bar and Restaurant in Galway. This is a bespoke ale created with help from the Spiddal River Brewery in Connemara. Packed full of flavour and sold exclusively by the Skeff Bar it required an interesting take on the branding to uniquely position it in a crowded market.

The Project

So what’s the Scéal? This was one of several brand option presented to the Skeff. Taking my queue from the ales name I looked at the history of story-tellers in Galway. Sitting outside the Skeff in the middle of Eyre Square is one of Galway’s most famous storytelling sons – Pádraic Ó Conaire. Using imagery of Padraic himself and some visual ideas associated with him as a writer I created a a distinctive, quirky and fun brand with the notion of an Irish tall tales at the heart of the delivery. So far the ale has been a massive success.