Scéal Ale

Fun and storytelling to launch a new ale

Scéal Ale is a side-project of the mighty Skeff Bar and Restaurant in Galway city, Ireland. This is a bespoke craft ale created with help from the Spiddal River Brewery in Connemara. Packed full of flavour and sold exclusively by the Skeff Bar it required an interesting take on the branding to uniquely position it in a busy craft ale market.

So what’s the Scéal? This was one of several brand option presented to the Skeff. Taking my cue from the ales name I looked at the history of story-tellers and story telling in Galway. Sitting in a park outside the  the Skeff’s front door is a statue of one of the city’s most famous storytellers and poets – Pádraic Ó Conaire. Using imagery of Pádraic himself and some visual ideas associated with him as a writer with a distinct voice I created a quirky and fun brand with the idea of Irish tall tales at the heart of the delivery. The ale has been a massive success.


Creative Direction
Graphic Design

The Scéal Ale logo development went through several iterations and many different versions before settling on the idea and concept behind using Padraic O’Connaire. This was done over a very fast design sprint.

Scéal Ale final logo
Scéal Ale beermats