Branding and creative direction


OxyGeneration is a private, purpose-built 14 seat Hyperbaric Oxygen Therapy (HBOT) clinic operating in Galway city. There is growing evidence that HBOT treatments have anti-inflammatory and antibacterial actions and is known to promote healing . There are relatively few treatment centres in Ireland and the UK and the treatment is not widely known or understood so this was a unique project requiring careful design and marketing.

The Project

Due to the special nature of the project and its broad application to various treatments from health and beauty to sports injuries to more serious life transforming medical issues my goal was to initially create a non-specific look and feel that wasn’t going to intimidate any curious or prospective clients. Focusing on the well-being benefits and the potential sports injury treatment benefits was a generic way to introduce the treatments and introduce a visual language that could be expanded as the marketing team pushed promotion into other areas.


2017 – 2018


Creative Direction

OxyGeneration Logo
OxyGeneration Logo.
OxyGeneration Stationary
OxyGeneration Stationary.
OxyGeneration Folder
OxyGeneration folders.
OxyGeneration detailed website wireframe
OxyGeneration high fidelity website wireframe.
OxyGeneration app icons and splash screen
OxyGeneration app icons and splash screen.
OxyGeneration DL Brochure
OxyGeneration DL Brochure.
OxyGeneration Magazine Ad
OxyGeneration magazine advertisement.
OxyGeneration Ad
OxyGeneration advertisement.
OxyGeneration Opening Night Invites
OxyGeneration opening night Invites.
OxyGeneration Information Cards
OxyGeneration information cards.
OxyGeneration Concept Sponsorship ad
OxyGeneration Social media Assets
OxyGeneration social media Assets.
OxyGeneration Concept ads
OxyGeneration concept advertisements.